🎨 Brand Guidelines
To be completed after brand audit with Michiu ownership
Visual Identity
Color Palette
| Use | Color | Hex |
|---|---|---|
| Primary | [TBD] | #______ |
| Secondary | [TBD] | #______ |
| Accent | [TBD] | #______ |
| Background | [TBD] | #______ |
| Text | [TBD] | #______ |
Typography
- Headlines: [TBD]
- Body text: [TBD]
- Social media overlay: [TBD]
Logo Usage
- Minimum size rules
- Clear space requirements
- Approved color variations (light/dark backgrounds)
- File locations: [link to asset folder]
Tone of Voice
Brand Personality (draft — validate with owner)
- Warm but not casual — Michiu is approachable but has substance
- Confident but not arrogant — the food speaks for itself
- Inviting — every post should make someone want to visit
- Local — Amsterdam pride, neighborhood feel
Writing Guidelines
- First person plural ("We" / "Our kitchen")
- Short, punchy captions for Instagram/TikTok
- Slightly more formal for LinkedIn
- Always include a call to action (reserve, visit, tag a friend)
- Never use generic food clichés ("foodie heaven", "flavor explosion")
Hashtag Strategy
Branded:
#Michiu#MichiuAmsterdam#[TBD based on cuisine]
Community/Discovery:
#AmsterdamFood#AmsterdamRestaurants#EatAmsterdam#AmsterdamFoodie#[Neighborhood hashtag]
Photography Style Guide
Mood & Aesthetic
- Natural light preferred (golden hour, window light)
- Overhead and 45-degree angles for dishes
- Lifestyle shots: real moments, not posed
- Color grading: warm tones, slightly desaturated for editorial feel
Must-Have Shots per Shoot
- Hero dish (signature items, plated perfectly)
- Action shots (chef plating, cocktail pour, flames)
- Ambiance (interior details, candles, table settings)
- Lifestyle (guests enjoying food — or AI-generated equivalents)
- Ingredients (raw produce, fresh herbs, market finds)
AI Content Style Guide
When generating AI UGC models and scenarios in ComfyUI, ensure:
- Diverse representation — different ages, ethnicities, styles
- Amsterdam context — canal views, bike parking, Dutch weather
- Natural expressions — laughing, mid-conversation, candid moments
- Consistent restaurant environment — match Michiu's actual interior/exterior
- No uncanny valley — quality control every output before publishing
Related Notes
- 🍽 Client Profile — Michiu
- 🎭 UGC AI Models & Storytelling
- 📸 Food Photography Workflow