🍽 Client Profile — Michiu
Restaurant Overview
| Field | Detail |
|---|---|
| Name | Restaurant Michiu |
| Location | Amsterdam, Netherlands |
| Type | [To be filled after brand audit] |
| Cuisine | [To be filled] |
| Price Range | [To be filled] |
| Seating Capacity | [To be filled] |
| Opening Hours | [To be filled] |
| Website | [To be filled] |
| Current Social Presence | [Audit needed] |
Brand Audit Checklist
Complete this during the first week of engagement:
- Photograph the interior, exterior, and key dishes
- Interview the owner/chef — origin story, philosophy, signature dishes
- Review existing social media accounts (followers, engagement rate, content quality)
- Check Google My Business listing (reviews, photos, info accuracy)
- Analyze current website (SEO, mobile-friendliness, menu accessibility)
- Research TripAdvisor, Yelp, TheFork reviews
- Identify the "hero dishes" — most photogenic, most ordered, most profitable
- Understand seasonal menu changes
- Discuss any past marketing efforts and results
- Clarify business goals (revenue targets, covers per service, event bookings)
Key Questions for Michiu Owner
- What makes Michiu different from every other restaurant within 500m?
- Who is your dream customer? Who currently walks through the door?
- What time slots are hardest to fill? (Lunch vs. dinner, weekdays vs. weekends)
- Are there services beyond dine-in? (Takeaway, catering, private events, partnerships)
- What is your average ticket size per guest?
- Have you worked with a marketing agency before? What worked/didn't?
- Are there any brand guidelines, logos, or visual assets we should use?
- How involved do you want to be in content approval?
Unique Selling Points (to be refined)
Draft these after the brand audit, then validate with the owner:
- USP 1: _______
- USP 2: _______
- USP 3: _______
Related Notes
- 🎨 Brand Guidelines
- 👥 Target Audience Personas
- 🏆 Competitor Analysis