💼 LinkedIn Strategy

Role in the Funnel

LinkedIn targets the corporate and professional segment — team dinners, client entertainment, corporate events, and partnerships. This is an underused channel for restaurants that can unlock B2B revenue.

Profile Setup

Create or optimize Michiu's LinkedIn Company Page
Professional banner image (interior/ambiance shot)
Complete "About" section emphasizing private dining, corporate events, quality
Add all relevant details (location, website, phone, hours)
Encourage chef/owner to maintain personal LinkedIn presence

Content Strategy

Posting Frequency

1-2 posts per week (quality over quantity on LinkedIn)

Content Themes

Corporate Event Showcasing (30%): Photos/stories from corporate events, private dining setups, group celebrations. "Last week we hosted [Company]'s team dinner for 25 guests…"

Chef/Owner Thought Leadership (25%): Personal stories about the restaurant journey, food philosophy, sourcing decisions, sustainability efforts.

Behind the Business (20%): How a restaurant operates, supply chain insights, hiring and team culture, challenges of running a restaurant in Amsterdam.

Amsterdam Business Community (15%): Local business collaborations, neighborhood spotlights, partnership announcements.

Seasonal/Event Promotion (10%): Holiday menus for corporate bookings, event packages, special occasions.

LinkedIn Ads (Limited Budget)

Budget: €50-100/month

Campaign: Sponsored content targeting:

Job titles: Office Manager, Executive Assistant, HR Manager, Team Lead, CEO, Founder
Company size: 10-500 employees
Location: Amsterdam metro
Industries: Tech, Finance, Creative, Legal, Consulting

Ad content: "Looking for your next team dinner venue?" with professional interior shots and a booking CTA.

Goal: Drive private dining inquiries and corporate event bookings.

Related Notes

👥 Target Audience Personas
📅 Content Calendar Framework